Magic Fashion gives players an enjoyable dress up experience that cleverly integrates anime graphics with creative fashion elements. I was surprised by how customizable this mobile title is, coming from a casual player.

Without a doubt, the game's most redeeming quality is its gigantic costume system. As an endless array of outfits are just a click away, from pastel Lolita frocks to edgy punk fashion, it feels like the possibilities can be endless. The Chibi doll characters are also irresistibly cute, and the anime design is always beautiful. Fashion battle mode introduces competition into the gameplay where players are able to compare their styling skills with others in theme-based challenges.

The offline functionality is a huge advantage and makes for an excellent commute or low-connectivity device. Finally, the doll house customization allows for an added level of creativity where players can design their own spaces beyond the world of fashion.

But the game isn't all upside, of course. And the user interface can get a bit crowded, so many options all on one screen might be overwhelming for a younger player. And though the game is a free one, there are some prompts for in-app purchases that can get in your way when you're trying to do something amazing. Gameplay can get rather repetitive for some players who play it in too long sessions, with core mechanics not really developing past simply swapping clothes around.

No matter its few failings, Magic Fashion ultimately accomplishes what it sets out to do: entertain wannabe stylists. The new clothes and themed events, updated regularly, also keep players interested. Whether you are a fan of anime, kawaii culture, or just want to dress up an avatar that is 100% you, kawaii world doesn’t pester you with microtransactions except for one creation and is perfect even if would rather not spend money. A strong option for creative people in search of a laid-back, style-conscious mobile experience.

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